Serialization automation supplier Servicepoint strengthens its foothold on the European market


The position of Servicepoint Kuopio Oy as a provider of all-inclusive serialization projects in all of Europe is now stronger than ever. As a specialist of secure packaging, Servicepoint has expanded its strategic partnership with Systech International, a global leader in brand protection technologies.

Servicepoint Oy is now a Value Added Reseller and strategic partner in the whole of Europe and Russia. In the previous partner agreement concluded in December 2015, the market area was limited to Scandinavia, Baltic Countries and Russia.

“In Europe, 15,000 production lines for prescription medication must be fitted with a serialization system by February 2019 due to the Falsified Medicines Directive. Similar legislation is being drafted in Russia, which also has a huge market potential”, notes Risto Finne, chairman of the board, Servicepoint.

Due to the expanded partnership, Servicepoint can act as a single point of contact for customers: Servicepoint now sells Systech serialization system as a part of its own automation solutions and has overall responsibility for the serialization projects. Servicepoint has 30 years of experience in packaging automation, where it has specialized in secure packaging during the last few years.

“Serialization projects for pharmaceutical industry pave way for other, broader, markets. Counterfeit prevention, i.e. secure packaging, is of profound interest for many product groups, such as medical devices and food. It is rewarding to be a part of a business where societal problems are being solved”, states Finne.

Keeping the downtime at a minimum

Servicepoint has resolutely refined its expertise in secure packaging. Ten projects have been sold to Finland and Russia. New contracts are being negotiated across Europe, where pharmaceutical manufacturers are postponing their purchase decisions for the technologies which will be mandatory in 2019.

During this delay, Servicepoint is excelling in the customer projects already ongoing. The company is developing and productizing its serialization projects with support from Tekes, the Finnish technology and innovation funding agency.

“We want to further develop our expertise to provide our clients with shorter production downtime when integrating serialization systems to packaging lines. This downtime is actually the critical parameter when calculating the full costs of serialization projects”, notes Finne.

The expertise on secure packaging will be strengthened with the new training facility, in which Servicepoint along with Systech is going to train, among others, project engineers and software developers. New personnel is being hired on an accelerating rate. The training facility will be located within Servicepoint’s new headquarters at Volttikatu in Kuopio, in the midst of the local health technology cluster.

“Many pharmaceutical companies and organizations have facilities in the area. We want to bring added value to the cluster and we believe that open networking will benefit also us”, states Finne.

The selected business field is also supported by the recently finished funding round. Servicepoint’s future is being built with funding from Rifi Oy, owner Risto Finne, Janding Oy, owners Matti Jantunen and his family, and Iiro Jantunen as a person investor. The old owners, Firi Oy, Reijo Akiola, and Pekka Hoffrén continue as owners of the company.


Risto Finne
Chairman of the Board
Servicepoint Kuopio Oy
Tel. +358 (0)44 552 5237

About Servicepoint Kuopio Oy
 is the leading serialization automation supplier in the Nordic countries. It was founded in 2006, but the roots of its automation expertise go back 30 years. Based in Kuopio, the company specializes in industrial automation projects, maintenance, and robotic applications. Servicepoint has automated hundreds of production lines for different fields of industry and European pharmaceutical manufacturers.

About Systech International
is the global technology leader in product safety, and consumer and brand protection. Systech pioneered serialization and is defining the future of authentication. Trusted by 19 of the top 20 pharmaceutical companies, Systech unifies and optimizes enterprise serialization, track and trace, and authentication technologies to ensure regulatory compliance, mitigate risk, and drive efficiency and profitability. For 30 years, Systech’s innovation has led best practices for key brands across the pharmaceutical, life science, food and beverage, and consumer packaged goods industries.

Iiro Jantunen
CTO, Chief Technology Officer
Servicepoint Kuopio Oy